Thursday, 12 August 2010

Running Late

Along with the ad campaigns I blogged about the other day, Zara have just released their a/w lookbook on their Facebook page. The casual lookbook (as opposed to the 'woman lookbook') has a much younger, fresher feel to it and a couple of the shots really remind me of some campaign shots Cow Vintage did a while ago. The feel is ever so slightly nineties, particularly for the men and most importantly it's PREPPY.

I am very pleased about this because the preppy, studious look was a foundation for a few shows, done best for me by Proenza Schouler and Rag and Bone. The preppy look is all about pleated skirts, long socks, satchels, duffel coats, and heavy layering up top. While all the fashion editors are very excited about dressing for 'real women' in every shade of camel you can go for (I note the shade is very much the same as my cup of tea, but that just wouldn't have the same effect would it?), I am excited about the preppy look because it was just done so, so well. And I'm a student, which means it all works together perfectly pour moi.

As I've mentioned, the magazines are all for camel coats, and trousers at the moment. There is so much hype about trousers you would think there have been NO trousers around for the last century. And while they are in the midst of their excitement, they have completely ignored studious style. So I am currently very thankful to Zara for picking up on it. In fact, they are the only company I've seen who have done some preppy styling. I really would have thought we'd have seen something along those lines from H&M and Topshop already.

Anyway, enough of talking about it here it is.


I realise that unless you were also really excited about the preppy look then this might be a bit of an anti climax for you, so here's some more of the lookbook. 





I'm debating whether to try loafers, but I can't wait to wear some chunky alpine print knits, which will all be very much D&G inspired. 

AND...! something else from this lookbook which has also really excited me....



Grey knit shorts! Just plain amazing. I loved them at D&G and while I'm still favouring the playsuit these will do nicely.

What do you think of the lookbook? Any pieces you think you'll be buying?

2 comments:

  1. I love the lookbook, so much, and as excited as you about the grey knit shorts - SO D&G! much better than I expected :)

    Fashion Stereotype

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  2. I think I'd like to buy the boy!

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