Fashion: H&M's Red Carpet Conscious Collection

For me, 'ethical' clothing unfortunately struggles to conjure images of truly covetable clothing that doesn't scream, 'I AM ORGANIC, FAIRTRADE, MADE FROM A SUSTAINABLE SOURCE' from the starkness of its uninspiring simplicity. Which is why it surprises me that I've found H&M's latest Conscious Collection, which features red carpet focussed items, their most anticipated collection yet (yes, I want this more than the Versace collaboration). In my experience, ethically made clothing on the high street tends to be based around wardrobe basics, rarely reaching beyond the offer of an organic tee. Although the demand and desire for 'green' products has increased rapidly in popularity in recent years, I'm yet to find an ethically made item of clothing that becomes a wardrobe staple. Enter H&M's 'Exclusive Conscious' collection, which launched yesterday.

Not only does this collection practice what it preaches in terms of the sustainable materials used to produce it, such as organic cotton, hemp and recycled polyester, but it is truly worthy of the red carpet glamour it has been branded with. Before its launch, the Conscious range was the red carpet choice of both Michelle Williams at the BAFTA's and Amanda Seyfried at the premier of In Time, as well as being the designer of choice for Viola Davis and Kristin Davis - no small feat for the fusion branch of a high street store. 

 

It is incredibly refreshing to find clothing that I want for both its genuine desirability and its ethical sensibilities. For once, being 'green' does not feel like a conscious mission, but something that you can easily buy into without having to be all too aware of it. This is enhanced by the fact that the Conscious range is actually affordable, with prices starting from just £19.99 (the most expensive piece is £199.99).

Do you find it difficult to find clothing that is not only environmentally friendly, but also truly desirable and affordable? What are your favourite 'green' clothing labels? And do you think H&M's achieved it?

You can buy the H&M Conscious Collection here.

Images: Fashion Gone Rogue, Fashionologie