Next's Surprise

As a twenty year old university student, I don't tend to imagine that I'm Next's target consumer. I think my sister is more their type. A thirty year old working mum who wants to look stylish at home and work, with well put together outfits that don't take much thought and look effortlessly good.  She's the one who orders their catalogue, but it was me who looked at it first when it came through the door. I was completely taken aback at the clothes they have brought in for autumn. There were so many pieces that recreated catwalk looks from Chloé to Burberry Prorsum, Celine to Ralph Lauren and the best thing of all was that they had chosen the best looks from those catwalks and created inspired pieces that were coveted by me, the twenty year old university student.

Faux Sheepskin Jacket £75

By far one of the best interpretations of the aviator jacket on the highstreet. The fitted style is definitely my preference compared to the more loose fit versions, which just dwarf my frame in bulkiness.

Lace Shirt £32

The highstreet didn't make enough of this look for me. Buttoned up to the top and tucked into some black leather shorts - perfect.

Dress £40

The camel coat edged in black silk at 3.1 Philip Lim was one of my favourite looks from his show. I need this dress to channel that detailing, and the streamlined simplicity of the dresses seen at Celine.

Maxi Dress £45

Can't wait to try out this trend. Maxi's for winter seem so good right now. From the layered boho look at Ralph Lauren, to those autumnal beauties at Erdem, I haven't seen anybody working the winter maxi yet. It needs to be done.

Dress £35, Shorts £28

I don't think anything needs to be said for that faux leather dress lovely, does it?

And to top it all off Next (so far) isn't asking for too much of our money in exchange for these beauties. I'm sold.

Top buys:

Camel dress, lace shirt, leather dress.

Take a look at...Look magazine's show featuring Next.

Do you regularly shop at Next, and if not, have you been converted?

Source: next.co.uk