Next's Surprise

As a twenty year old university student, I don't tend to imagine that I'm Next's target consumer. I think my sister is more their type. A thirty year old working mum who wants to look stylish at home and work, with well put together outfits that don't take much thought and look effortlessly good.  She's the one who orders their catalogue, but it was me who looked at it first when it came through the door. I was completely taken aback at the clothes they have brought in for autumn. There were so many pieces that recreated catwalk looks from Chloé to Burberry Prorsum, Celine to Ralph Lauren and the best thing of all was that they had chosen the best looks from those catwalks and created inspired pieces that were coveted by me, the twenty year old university student.

Faux Sheepskin Jacket £75

By far one of the best interpretations of the aviator jacket on the highstreet. The fitted style is definitely my preference compared to the more loose fit versions, which just dwarf my frame in bulkiness.

Lace Shirt £32

The highstreet didn't make enough of this look for me. Buttoned up to the top and tucked into some black leather shorts - perfect.

Dress £40

The camel coat edged in black silk at 3.1 Philip Lim was one of my favourite looks from his show. I need this dress to channel that detailing, and the streamlined simplicity of the dresses seen at Celine.

Maxi Dress £45

Can't wait to try out this trend. Maxi's for winter seem so good right now. From the layered boho look at Ralph Lauren, to those autumnal beauties at Erdem, I haven't seen anybody working the winter maxi yet. It needs to be done.

Dress £35, Shorts £28

I don't think anything needs to be said for that faux leather dress lovely, does it?

And to top it all off Next (so far) isn't asking for too much of our money in exchange for these beauties. I'm sold.

Top buys:

Camel dress, lace shirt, leather dress.

Take a look at...Look magazine's show featuring Next.

Do you regularly shop at Next, and if not, have you been converted?

Source: next.co.uk

And so it begins...

Well.

The last couple of days have been up and down, and very busy; I've been settling back into Uni life. Not a hope that my internet would connect readily and co-operatively, I thought it would be a while till I would be able to get my eyes on the first steps to be taken down the London Fashion Week aisle.

But today, without any effort and for the first time...the internet connected. Instantly. Straight to style.com, to see what's been happening, and I've had a good look.

What a sad surprise it was to find so far...and heavy emphasis I know, on 'so far', but what an uninspiring collection. I don't know if it's just me, but sometimes when you look at a collection, within the first 5 photos, maybe even less, you just know if you're going to love it enough to share with others. There wasn't really anything that gave me that much anticipated effect.
I loved Ralph Lauren for A/W 09 and especially for S/S 09, but for 2010....there's nothing 'doing it' for me. The best pieces I felt, could be found at Phi, Threeasfour and Calvin Klein, which usually never inspires me, being too clean cut and minimalistic. Below, I've posted my favourite bits from those...excitement mainly coming from those boots at Phi.

Fingers crossed for what's to come, eh? Let me know your thoughts!

Threeasfour

Calvin Klein

Phi