It's official - Lana Del Rey will be the face of H&M's Fall 2012 campaign! The first image, photographed by renowned photographers Inez and Vinoodh, has been just been released and captures Lana in a soft pink angora sweater and matching jeans. I tend to like H&M's campaigns as they often feature some of my favourite models (namely Abbey Lee), but I think Lana is a really exciting choice for the brand. She has also recorded a cover of Blue Velvet for the mini film that will accompany the campaign, which is set to be released on the 19th September on H&M's website.
Of course, this isn't the first time that Lana has caught the eye of the fashion industry. She already has a Mulberry handbag named after her and a cover on British Vogue under her belt, so I think it's safe to say we'll be seeing more of Lana on the fashion scene in the future.
Do you think Lana is a great choice for the campaign?
I am ashamed to admit that I have no idea who she is, but that sweater is gorgeous. I would totally wear it, even if it does stray into Ed Wood territory. And I hope Stella is doing well!
ReplyDeleteReally? Then you must YouTube 'Video Games', 'Blue Jeans', 'Summertime Sadness' and 'Off to the Races' :) Stella is lovely, although a little hyperactive!
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