Lana Del Rey is the face of H&M Autumn 2012 Campaign

It's official - Lana Del Rey will be the face of H&M's Fall 2012 campaign! The first image, photographed by  renowned photographers Inez and Vinoodh, has been just been released and captures Lana in a soft pink angora sweater and matching jeans. I tend to like H&M's campaigns as they often feature some of my favourite models (namely Abbey Lee), but I think Lana is a really exciting choice for the brand. She has also recorded a cover of Blue Velvet for the mini film that will accompany the campaign, which is set to be released on the 19th September on H&M's website.

Of course, this isn't the first time that Lana has caught the eye of the fashion industry. She already has a Mulberry handbag named after her and a cover on British Vogue under her belt, so I think it's safe to say we'll be seeing more of Lana on the fashion scene in the future.

Do you think Lana is a great choice for the campaign?

Thoughts On A Postcard

I was going to blog about Mulberry's a/w ad campaign anyway, and now seems to be the appropriate time as their s/s 11 collection has just been and gone, and I loved it. I'll start off with the campaign:

One of my favourite ad campaigns for this season, I absolutely love the first shot of Abbey painting Hanne's face. The Mulberry campaigns are fun, lively, feminine and and have a girlish charm about them, not to mention they feature the most beautiful of leopard handbags. Ridiculous feelings of bag envy were provoked out of me from that one. However, and I want to know your thoughts on this, the sore thumb for the second photo for me, surprisingly, is Abbey's face. Whilst Hanne looks in the moment, a sliver of a smile across her face, Abbey looks like she's seen a ghost. I always envision an America's Next Top Model style judging panel wondering what on earth was going on 'behind her eyes', but as the shot has been chosen, I wonder if I'm only the one to think this?

On to the spring/summer collection, and the berry tones featured in the campaign have been continued. I love the royal purples and rich raspberry shades that have been seen on a few of the catwalks at New York so far and I'm hoping the highstreet agrees, so that I can live in those colours next summer. There were some gorgeous peachy tones too, which would be a nice step forward from the camel colour of this season. I'm twenty years old and I'd definitely wear this collection. As you know, I'm all for a tailored trouser and Mulberry delivered some beautiful high-waisted, cropped versions. The collection really achieved a perfect fusion of cool style and feminine, girlish looks, which have got me really excited for next summer.

That Must Hurt

This is by far one of my favourite ad campaigns. I'm not all that fussed on Nicholas Hoult, but he does turn out a good photo, and Freja looks amazing as always. The glossy, black ravens inevitably remind me of Alfred Hitchcock's The Birds, which has made me feel irrationally fearful of walking past seagulls in the seaside town where I live. As for the nipple shot, doesn't it just make you think: 'now that would be painful'?

My Girl

My favourite look of the Chloé collection, and one of the campaigns I always gaze at a little longer than the rest. For me, Chloé would be my go-to for the simple, chic, elegance that all the fashion editors are understandably falling camel coloured head over camel coloured heels for. 

D&G Fall 2010 Campaign

I love how unrealistic these clothes are if you were actually going to go skiing. Playsuits and bare legs? Sheer maxi dresses? I can feel the chills already. Still, I love the concept of it all and it's one of my favourite collections from the Fall 2010 runways. Knitted shorts and playsuits - combinations that I never thought could work so perfectly.

Fashion Gone Rogue

Burberry's Future

One of the catwalks which summarised this season's major trends nicely for me was Burberry Prorsum. When I saw that lovely, candy shop palette coming down the runway, I knew I'd be working all my outfits around the genius of Christopher Bailey. It seems that yet again he's shaping the future of fashion with the concept of interactive (aka 3D) advertising.

He said:

"This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.” 

Since the blockbuster phenomenon that was Avatar, 3D has become the new 'big thing' with major films bringing out 3D versions alongside the original 2D's, and televisions being programmed as 3D friendly (the only issue I have with this is that I don't quite see families sat around the telly watching Corrie in their 3D specs). It now seems that 3D is branching out to the fashion industry. I seriously lack in any technological understanding, so to me it all seems quite confusing, but the point seems to be that “users will be able to select and control the view and perspective of the campaign, cast and products.  Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees". There was something like this done by Grazia, when they created their interactive issue of the magazine featuring Florence Welch. I personally don't find all this kind of stuff that exciting. I like to just watch ads, not fuss about pausing and rotating them, but like I said I'm technologically limited.


However, 3D campaigns aside, it's nice just to have a look behind the scenes at the shooting of the campaigns. Check out the cast! I love how the Burberry campaigns have such a home-grown, organic, British feel to them. The only thing that every Burberry Prorsum show makes me wonder, is how the hell do the hairstylists make lack-lustre hair look so good? I feel my fine, flimsy hair should carry the Burberry careless-hair look well, but it just doesn't work out. 

What do you think about interactive advertising? Do you like it?

Quote and videos via Grazia Daily