Zara Fall 2012 Campaign Featuring Freja Beha

Zara's campaigns are often my highlight of the high street's seasonal offerings, but their autumn 2012 campaign is easily their best to date. Not only do I want to own all of the clothes featured, but their choice of model is perfect - the stunning Freja Beha Erichsen aka the epitome of effortless, cool dressing.

That black dress will be a staple in my autumn wardrobe...

You can watch Zara's Fall 2012 campaign video over on my Tumblr page.

What do you think of the campaign? Do you think Freja is a great choice for Zara too?

Source: FGR

That Must Hurt

This is by far one of my favourite ad campaigns. I'm not all that fussed on Nicholas Hoult, but he does turn out a good photo, and Freja looks amazing as always. The glossy, black ravens inevitably remind me of Alfred Hitchcock's The Birds, which has made me feel irrationally fearful of walking past seagulls in the seaside town where I live. As for the nipple shot, doesn't it just make you think: 'now that would be painful'?