Yves Saint Laurent New Branding: Saint Laurent

Last month, the news was released that Hedi Slimane, creative director of Yves St Laurent, intended to re-name the brand in an attempt to 'thrust it into a new era modern'. Namely the most significant decision was to remove 'Yves' from all branding. While the majority of the largest fashion houses use the singular surnames of their original founders (think Gucci, Prada, Chanel) it seems unnecessary for YSL to take the same direction at this point in time, especially as using the forename of its founder seems bizarrely unrelated to whether the brand is perceived as being outdated.

I'm really glad that they have decided to keep the original YSL acronym logo that is recognised worldwide, although it seems slightly pointless to me that Slimane hasn't committed his decision to all areas of the branding.

Source

It all looks nice enough, but I think this is really a prime example of 'if it ain't broke, don't fix it', although I'm sure, as with all changes,  Saint Laurent will feel as though it has always been the brand's name after a while.

What do you think of the new branding? A good way to take YSL forward or completely unnecessary?

Wednesday Wishes 19

Sourced from Net-A-Porter and Topshop

Over the past week, these are the things which have really caught my eye. No doubt the YSL ring is going to be an instant sell out now it's available in pink. I never think of myself as a 'pink girl', but I must be because whenever something becomes available in the colour, you can guarantee I'll want it. This, and the dark blue version, are my absolute favourites.

Topshop is on top form for summer. Yellow is my favourite colour and is just a perfect end of season pick me up to get you that spring time feel. Even if the skies are grey outside, I always find a dash of yellow brightens my mood. I adore the pastel shade of the seven eighths jeans, a cut I'm really obsessed with at the moment. There's a retro feel about them and I think a little flash of ankle is subtly sexy. 

I wonder if the dress will look nice on in person. I can totally imagine it with black tights and JC Lita's (which have just become available in the UK!), a boyfriend fit blazer and a wide rimmed hat. I've decided to kick out the old stuff from my wardrobe and buy in the essential basics I'm in need of. So many times I haven't bought a dress or trousers that I really want because I have such a shoe shortage, I don't have anything to wear with them. Now I'm going to buy go-with-everything-shoes, and I think these taupe wedges will be amongst them. Sadly, the JC Lita's also come under this category, and therefore are a constant cruel source of temptation for me.

Does anybody have them because I'm dying to know if they're really difficult to walk in just to put me off. Although, a lot of US bloggers swoon over the fact that they're 'THE comfiest heels I've ever worn'. 

In other news, I managed to bag that Topshop sweater I was looking for. I found it on eBay, and got it for just £12 including postage. I really should check out eBay more often when I want something, and before you say it, I've looked and the Lita's are just as expensive.

Also, the Asos styling is having another great moment. I love these looks:

  

  

Happy Wednesday!

wednesday wishes 6

I'm writing this post while I'm feeling particularly peckish, so that may account for the inclusion of a cupcake and a giant cupcake mould. It's a bit like going shopping when you're really hungry - big mistake! However, my boyfriend and I are on the search for the perfect cupcake. We actually have criteria to mark our cupcakes, cake fiends/sad people that we are. I really should take more photos of the cupcakes we encounter, as there have been a fair few, but I can tell you that Tesco are actually in the lead at the moment with their Red Velvet cupcakes. They're not really true to 'red velvet' in that their sponge only has a tint of red in it, and the icing isn't made of cream cheese. However, for something ridiculous like £1.98 for 4 cupcakes, I definitely direct you to go and buy some as they are AMAZING! Also, this giant cupcake mould available from Firebox used to be a whopping £35!, which I just couldn't justify being a typically cuisine backward student. It's now £14.99, which is much more affordable, so I'm definitely going to have to buy it asap and make an absolute beast of a cupcake! 

I recently posted about my longing for a Christmas party to attend, and this is still playing on my mind. This Miu Miu little black number is gorgeous. The detailing is just beautiful and the more modest style cut of the top is lovelyl. It's on the LBD dream list, for sure. 

I'm trying to convince my boyfriend (and myself), that our upcoming two year anniversary really is an occasion that calls for a Yves Saint Laurent 'Arty' ring. Can you believe he doesn't agree?! I'm working on it. I think £115 for a piece of YSL is amazing and almost seems like a bargain in my warped mind. There are a few different styles, but I think rich purple/blue will go with more of my wardrobe than the others.

My current going out shoe crush lies with these little Asos numbers. I'm a real fan of block heels,  and these kind of have that going on, but they're slightly more sleek at the end. I hope that they will be much more comfortable than the stilettos I'm usually accustomed to wearing. 

Hope you enjoyed the post. Sometime this week I'll be receiving a gorgeous Asos dress and some flat, thigh high boots. My first ever purchase of flat, winter shoes that haven't arrived in a box with the label 'Ugg'. I can't wait. I seriously hope they're comfy!

Sources: Firebox, Asos, Net A Porter, Google Images